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Food and the Mid-Level FarmRenewing an Agriculture of the Middle$
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Thomas A. Lyson, G. W. Stevenson, and Rick Welsh

Print publication date: 2008

Print ISBN-13: 9780262122993

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262122993.001.0001

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Consumer Considerations and the Agriculture of the Middle

Consumer Considerations and the Agriculture of the Middle

(p.103) 6 Consumer Considerations and the Agriculture of the Middle
Food and the Mid-Level Farm

Eileen Brady

Caitlin O’Brady

The MIT Press

This chapter focuses on the change in the consumer preference from processed to fresh foods, which is responsible for the increase in small-size farm food production, and presents several incidents of food scares around the world that have made the food industry become more cautious about food safety. It discusses changes in the eating habits of people following reports on obesity and fast food. Urban eaters’ interest in local food systems is increasing and helping the local farming communities by increasing the value of local foods. Fast-food chains, supermarkets, and high-end restaurants adopting the new trend of organic and natural foods following the changing food trend are also discussed.

Keywords:   consumer preference, fresh foods, eating habits, obesity, local farming, fast-food chains

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