Consumer Considerations and the Agriculture of the Middle
Consumer Considerations and the Agriculture of the Middle
This chapter focuses on the change in the consumer preference from processed to fresh foods, which is responsible for the increase in small-size farm food production, and presents several incidents of food scares around the world that have made the food industry become more cautious about food safety. It discusses changes in the eating habits of people following reports on obesity and fast food. Urban eaters’ interest in local food systems is increasing and helping the local farming communities by increasing the value of local foods. Fast-food chains, supermarkets, and high-end restaurants adopting the new trend of organic and natural foods following the changing food trend are also discussed.
Keywords: consumer preference, fresh foods, eating habits, obesity, local farming, fast-food chains
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