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Fighting TrafficThe Dawn of the Motor Age in the American City$
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Peter D. Norton

Print publication date: 2008

Print ISBN-13: 9780262141000

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262141000.001.0001

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Traffic Safety for the Motor Age

Traffic Safety for the Motor Age

(p.207) 8 Traffic Safety for the Motor Age
Fighting Traffic

Peter D. Norton

The MIT Press

This chapter examines how a new model of traffic safety eventually emerged. The goal, after the Cincinnati speed governor war, was to seek out means in which to make city streets easier for vehicles and safer for pedestrians. The Chicago Motor Club setup signs to combat accidents, and solicited pledges from 17,000 members to refrain from speeding. Recklessness needed to be dealt with by automobile owners in order to lessen the number of accidents without compromising on speed. This chapter also illustrates the use of pamphlets, such as one called “Getting the Most from Your Car.” Pedestrians were made to accept some responsibility in keeping the roads safe. In order to stay safe, they were urged to consider sometimes yielding to motorists. The rest of the chapter addresses other measures implemented to improve the safety of traffic and thoughts on how to deal with the accident problem.

Keywords:   traffic safety, motor age, Cincinnati speed governor war, Chicago Motor Club, pamphlets, automobile

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