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Living in a Material WorldEconomic Sociology Meets Science and Technology Studies$
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Trevor Pinch and Richard Swedberg

Print publication date: 2008

Print ISBN-13: 9780262162524

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262162524.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 02 August 2021

Understanding and Reframing the Electronic Consumption Experience: The Interactional Ambiguities of Mediated Coordination

Understanding and Reframing the Electronic Consumption Experience: The Interactional Ambiguities of Mediated Coordination

Chapter:
(p.316) (p.317) 10 Understanding and Reframing the Electronic Consumption Experience: The Interactional Ambiguities of Mediated Coordination
Source:
Living in a Material World
Author(s):

Christian Licoppe

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262162524.003.0011

This chapter discusses the importance and growth of e-commerce (electronic commerce), and analyzes the emergence of problems concerning the sequentiality of the e-commerce purchasing process. While explaining mass distribution and e-commerce, the author focuses on interviews with consumers in Paris and Toulouse who have repeatedly purchased books, CD-ROMs, and multimedia goods both online and in physical stores. Two types of buying, planned and impulsive, are described, whereas descriptions of the use of the search engine on the largest e-commerce sites are given to highlight intention and planning. An e-commerce site is a kind of technical system maintained by humans to mediate between consumers and the goods proposed by a seller. The time lapse between order and reception of goods is treated as a sign of inefficiency but also, simultaneously, as a deviation from what constitutes a proper interactional sequence.

Keywords:   e-commerce, consumers, websites, transaction, internet

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