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Networked Publics$
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Kazys Varnelis

Print publication date: 2008

Print ISBN-13: 9780262220859

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262220859.001.0001

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Culture: Media Convergence and Networked Participation

Culture: Media Convergence and Networked Participation

(p.43) 2 Culture: Media Convergence and Networked Participation
Networked Publics

Adrienne Russell

Mizuko Ito

Todd Richmond

Marc Tuters

The MIT Press

Related to the convergence between old and new media has been the profound transformation in the way power and information are distributed across society, geography, and technology. Thanks to low-cost digital authoring tools and pervasive digital networks, knowledge and culture have become easier to produce, publish, and disseminate. This has blurred the boundaries between producer and consumer, and between public and private. This chapter examines four domains that have flourished with the emergence of a culture of networked publics: amateur and non-market production, networked collectivities for producing and sharing culture, niche and special-interest groups, and aesthetics of parody, remix, and appropriation. To illustrate these domains, the chapter presents four case studies on news blogs, viral marketing, anime fandoms, and amateur and remix music.

Keywords:   digital networks, networked publics, culture, parody, remix, news blogs, viral marketing, anime fandoms, music, networked collectivities

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