Jump to ContentJump to Main Navigation
A Future for Public Service Television$
Users without a subscription are not able to see the full content.

Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 24 February 2020

TV Advertising for All Seasons

TV Advertising for All Seasons

(p.33) 3 TV Advertising for All Seasons
A Future for Public Service Television

Tess Alps

The MIT Press

This chapter presents the author's personal interpretation of public service broadcasting (PSB), dissects the relationship between advertising and public service broadcasters, and uses some of Thinkbox's qualitative insight to imagine the future of advertising within PSB. Thinkbox specializes in presenting hard and impartial facts amidst a decade of ‘post-truth’ and ‘alternative’ facts about what is happening to TV. It is argued PSB can be paid for in only one of three ways: a universal licence fee, direct treasury funding, or advertising. Were the BBC to stop receiving a license fee and look towards advertising income instead, overall TV ad revenues would be unlikely to increase sufficiently to replace it and all other broadcasters would suffer, not to mention many other media.

Keywords:   television advertising, British public service broadcasting, PSB, public service television, Thinkbox, universal license fee, direct treasury funding, BBC

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.