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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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TV Advertising for All Seasons

TV Advertising for All Seasons

Chapter:
(p.33) 3 TV Advertising for All Seasons
Source:
A Future for Public Service Television
Author(s):

Tess Alps

Publisher:
The MIT Press
DOI:10.7551/mitpress/9781906897710.003.0005

This chapter presents the author's personal interpretation of public service broadcasting (PSB), dissects the relationship between advertising and public service broadcasters, and uses some of Thinkbox's qualitative insight to imagine the future of advertising within PSB. Thinkbox specializes in presenting hard and impartial facts amidst a decade of ‘post-truth’ and ‘alternative’ facts about what is happening to TV. It is argued PSB can be paid for in only one of three ways: a universal licence fee, direct treasury funding, or advertising. Were the BBC to stop receiving a license fee and look towards advertising income instead, overall TV ad revenues would be unlikely to increase sufficiently to replace it and all other broadcasters would suffer, not to mention many other media.

Keywords:   television advertising, British public service broadcasting, PSB, public service television, Thinkbox, universal license fee, direct treasury funding, BBC

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