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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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Inventing Public Service Media

Inventing Public Service Media

Chapter:
(p.44) 4 Inventing Public Service Media
Source:
A Future for Public Service Television
Author(s):

Amanda D. Lotz

Publisher:
The MIT Press
DOI:10.7551/mitpress/9781906897710.003.0006

This chapter considers the need for traditional broadcasters to essentially invent public service media. Although broadcasting will continue to play a role in the public service media project, continuing to think only in terms of public service broadcasting is to ignore a situation of great opportunity. There have never been public service media — in the UK or elsewhere — despite a century of public service broadcasting experience. The arrival of Internet distribution technology with different affordances and limitations has left those in both public service and commercial television feeling unmoored and uncertain of the present and future. It is argued that instead of a regular reappraisal of public service broadcasting, the context of the development of a new mechanism of video distribution requires the more exhaustive task of identifying the ways in which the affordances of Internet-distributed video require the abandonment of the broadcast paradigm and creation of a public service paradigm that embraces the opportunities and characteristics of Internet distribution.

Keywords:   public service broadcasting, public service media, Internet distribution, Internet broadcasting, television broadcasting

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