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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 24 February 2020

The Future of Television in the US

The Future of Television in the US

(p.65) 6 The Future of Television in the US
A Future for Public Service Television

Jennifer Holt

The MIT Press

This chapter examines the issues that are most significant to the developing digital landscape of television in the US, particularly as the industry attempts to navigate the new rules and protocols of digital distribution and ‘connected viewing’. In an environment of ubiquitous mobile screens, third party providers, the fragmentation of the mass audience, increased demands on creative workers, and enhanced surveillance of the digital audience, the television industry is experiencing a host of previously unimagined pressures, even in the multi-channel universe of cable in the 1980s and 1990s. As a result, debates on the future of television in the US are proliferating, as are the complications involved as content providers are forced to look in multiple directions to deliver programming.

Keywords:   United States, television broadcasting, broadcasting industry, digital distribution, television programming

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