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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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The Social and Cultural Purposes of Television Today

The Social and Cultural Purposes of Television Today

Equity1

Chapter:
(p.176) 22 The Social and Cultural Purposes of Television Today
Source:
A Future for Public Service Television
Author(s):
Des Freedman, Vana Goblot
Publisher:
The MIT Press
DOI:10.7551/mitpress/9781906897710.003.0024

This chapter details the activities and beliefs of Equity. Equity believes that all UK broadcasters should have an obligation to contribute to the UK's cultural diversity through investing in original content production. It has lobbied Ofcom to increase quotas for original and regional drama, comedy, entertainment, and children's programmes made in and about the UK, particularly with respect to Channel 3 and 5 licencees. Equity has also worked with all of the major UK broadcasters towards developing new platforms for content delivery and has consistently sought to ensure that content can be made available for use on these platforms when made under Equity collective agreements. Most recently, Equity achieved the first agreement outside of the US for the engagement of its members and the reuse of their performances by Netflix.

Keywords:   public service broadcasting, original content production, cultural diversity, Equity, public television, content delivery, Ofcom

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