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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 24 February 2020

Taking the Principles of Public Service Media into the Digital Ecology1

Taking the Principles of Public Service Media into the Digital Ecology1

(p.181) 23 Taking the Principles of Public Service Media into the Digital Ecology1
A Future for Public Service Television

Georgina Born

The MIT Press

This chapter advances a series of propositions concerning the ways in which the normative principles of public service media find new expression in digital conditions. If the proponents of neoliberal economic thinking argue that the digital economy is best served, and best understood, in terms of the dynamics of competition operating within free markets, then the oligopolistic tendencies that have become pronounced in the last decade, manifest in the dominance of a few key digital intermediaries and in the rapid capacity to establish primacy in new digital markets, disprove such assumptions. The chapter calls for public intervention in digital media markets on several levels, each of them important, each founded on and drawing legitimacy from the expanded normative principles.

Keywords:   public service media, public service broadcasting, digital economy, digital media, public interve3ntion

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