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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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Video-on-Demand as Public Service Television

Video-on-Demand as Public Service Television

Chapter:
(p.223) 29 Video-on-Demand as Public Service Television
Source:
A Future for Public Service Television
Author(s):

Catherine Johnson

Publisher:
The MIT Press
DOI:10.7551/mitpress/9781906897710.003.0031

Public service broadcasters (PSBs) are operating in a media landscape in which the increased convergence of the Internet and television has blurred the distinctions between broadcast and on-demand TV. In this environment, people can switch easily between live/linear and on-demand viewing within the same interface and access television content through a range of online and Internet-connected services. This chapter suggests that the case for PSB becomes stronger as traditional broadcast and Internet services merge. In a fully commercial media landscape, economically disadvantaged audiences are under-served because they are less able to pay for services and less attractive to advertisers. By providing free-to-air content, PSBs ensure that video-on-demand serves all of the UK public with high-quality programming that entertains, educates, and informs.

Keywords:   public service broadcasters, public service broadcasting, video-on-demand, public service, PSB, Internet

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