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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 24 February 2020

Video-on-Demand as Public Service Television

Video-on-Demand as Public Service Television

(p.223) 29 Video-on-Demand as Public Service Television
A Future for Public Service Television

Catherine Johnson

The MIT Press

Public service broadcasters (PSBs) are operating in a media landscape in which the increased convergence of the Internet and television has blurred the distinctions between broadcast and on-demand TV. In this environment, people can switch easily between live/linear and on-demand viewing within the same interface and access television content through a range of online and Internet-connected services. This chapter suggests that the case for PSB becomes stronger as traditional broadcast and Internet services merge. In a fully commercial media landscape, economically disadvantaged audiences are under-served because they are less able to pay for services and less attractive to advertisers. By providing free-to-air content, PSBs ensure that video-on-demand serves all of the UK public with high-quality programming that entertains, educates, and informs.

Keywords:   public service broadcasters, public service broadcasting, video-on-demand, public service, PSB, Internet

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