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A Future for Public Service Television$
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Des Freedman and Vana Goblot

Print publication date: 2018

Print ISBN-13: 9781906897710

Published to MIT Press Scholarship Online: September 2018

DOI: 10.7551/mitpress/9781906897710.001.0001

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Content Diversity1

Content Diversity1

(p.281) 39 Content Diversity1
A Future for Public Service Television
Des Freedman, Vana Goblot
The MIT Press

This chapter considers the programme genres in public service broadcasting. Genres that have been traditionally associated with public service broadcasting — such as education, natural history, science, arts, current affairs, children's and religion — have been in steady decline for over a decade. A shift to on-demand viewing in recent years has further segmented viewing habits. Although the vast majority of viewing continues to be live, some genres are increasingly viewed on catch-up services. Big entertainment shows and sports events often account for the highest proportion of live viewing, compared to drama series, which have the highest proportion of on-demand viewing. These trends point to the increasing complexity of maintaining public service mixed genre provision given an increasing reliance on ‘big data’, consumer preferences, and taste algorithms that may limit the diversity and visibility of a broad range of genres.

Keywords:   public service broadcasting, television shows, UK broadcasting, genres, diversity, on-demand viewing, catch-up TV, live viewing

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